Sterling Optical Proves A Shining Example By Giving Back During Its 100th Anniversary Year
Emerging Vision Brings NEW Charitable Organization to Baltimore
Project Eyesight Partners with Family League of Baltimore and Promise Heights to Provide Vision Care to Local Children in Need
On Monday, Jan. 27, 2014, select students in need from Furman L. Templeton Preparatory Academy, the Historic Samuel Coleridge-Taylor Elementary School and Booker T. Washington Middle School for the Arts and their families will be beneficiaries of Emerging Vision’s newest national initiative, Project Eyesight, a 501(c)3 charitable organization that provides free on-site eye exams and glasses to low-income as well as special needs communities in the United States who might not otherwise have ready access to treatment. This initiative is especially meaningful to Emerging Vision’s Chief Executive Officer Glenn Spina, who has traveled the world providing vision care in impoverished areas.
“Across the United States, vision is a luxury that many take for granted,” Mr. Spina stated. “Sterling Optical’s 100th anniversary is the perfect opportunity to give back and engage with our customers and the communities we serve in ways we’ve never had the ability to before. Project Eyesight enables us to be charitable right here at home and fulfills our vision of providing free eye care to low-income and special needs communities throughout the United States.”
“We are happy to partner with Emerging Vision on this Project Eyesight event,” said Jonathon Rondeau, president and CEO of the Family League of Baltimore. “Many of Baltimore’s hardworking, struggling families lack access to healthcare including eye exams and corrective lenses, making it harder for their children to learn and grow at school and to succeed in everyday life. Opportunities to partner with businesses like Emerging Vision help increase access to these vital services.”
“Throughout grade school, the demands placed on children in the classroom are great. However, no task is more challenging in those early years of school than learning to read,” said Bronwyn Mayden, executive director of Promise Heights University of Maryland School of Social Work. “Reading requires using visual skills to successfully recognize words and get the meaning from the written text. Children must have crisp, sharp eyesight in order to see the print clearly. Unfortunately, children from families with incomes below the federal poverty level have a higher rate for childhood vision impairments (35 per 1,000) than those from families with higher incomes (20 per 1,000). We appreciate the support from Emerging Vision and the Family League for their leadership to address this need.”